Prepare the pancake batter: In a large mixing bowl, whisk together the flour, sugar, baking powder, and salt.
- In a separate bowl, mix the ube jam (or ube puree), milk, egg, and melted butter or oil until smooth.
- Pour the wet ingredients into the dry ingredients and stir until just combined. Be careful not to overmix; it’s okay if there are a few lumps.
- Cook the pancakes: Heat a non-stick skillet or griddle over medium heat and lightly grease with butter or oil.
- Pour about 1/4 cup of batter onto the skillet for each pancake. Cook for 2-3 minutes on each side, or until bubbles form on the surface and the edges look set. Flip and cook for another 1-2 minutes, or until golden brown and cooked through.
- Serve: Stack the pancakes on a plate and serve with syrup, whipped cream, or your favorite toppings. Fresh fruit, toasted coconut, or a drizzle of condensed milk also pair well with these ube pancakes.